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WIPO Arbitration and
Mediation Center
ADMINISTRATIVE PANEL
DECISION
SBO Pictures, Inc., dba WICKED PICTURES ® dba WICKED ® v. Tech-Media, Ltd.l
Case No. D2003-0969
1. The Parties
The Complainant is SBO Pictures, Inc., dba WICKED PICTURES ® dba WICKED ®, of Canoga Park, California, United States of America, represented by Sughrue Mion, PLLC of Washington DC, United States of America.
The Respondent is Tech-Media, Ltd., of Christchurch, Canterbury, New Zealand. The Respondent is not represented.
2. The Domain Names and Registrar
The disputed domain name <wickedmovies.com> is registered with eNom.
3. Procedural History
The original Complaint was filed with the WIPO Arbitration and Mediation Center (the "Center") on December 8, 2003. On December 9, 2003, the Center transmitted by email to eNom a request for registrar verification in connection with the domain name in issue. On February 13, 2004, a search of eNom’s WhoIs database revealed that Tech-Media Ltd., was the listed domain name registrant.
In response to a notification by the Center that the Complaint was administratively deficient, the Complainant filed an amendment to the Complaint on February 13, 2004. This was described by the Complainant as the "Revised Complaint." The Panel has relied upon this document rather than the original Complaint.
The Center has verified that the Revised Complaint ("the Complaint")
satisfied the formal requirements of the Uniform Domain Name Dispute Resolution
Policy (the "Policy"), the Rules for Uniform Domain Name Dispute Resolution
Policy (the "Rules"), and the WIPO Supplemental Rules for Uniform
Domain Name Dispute Resolution Policy (the "Supplemental Rules").
In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally
notified the Respondent of the Complaint, and the proceedings commenced on February 13, 2004.
In accordance with the Rules, paragraph 5(a), the due date for Response was
March 4, 2004. The Respondent did not submit any response. Accordingly,
the Center notified the Respondent’s default on March 9, 2004. There
has been no communication since from the Respondent.
The Center appointed Mr Clive Duncan Thorne as the Sole Panelist in this matter
on March 16, 2004. The Panel finds that it was properly constituted.
The Panel has submitted the Statement of Acceptance and Declaration of Impartiality
and Independence, as required by the Center to ensure compliance with the Rules,
paragraph 7.
There have been no further procedural stages and no orders issued by the Panel.
The language of the proceedings is English.
4. Factual Background
The Complainant, SBO Pictures, Inc., is a Californian corporation doing business
as (dba) WICKED PICTURES ® and also as WICKED ®.
The Complainant is an adult entertainment company and is engaged in the business
of marketing adult entertainment goods and services throughout the world.
The Complainant began its business offering pre-recorded video cassettes, DVDs
and CD-Roms. It has also since introduced a Wicked Pictures magazine that features
articles and pictorials about the Complainant and the Complainant’s star actors.
The Complainant commenced use of the designations of WICKED PICTURES and WICKED
in 1993. Although the Complainant is incorporated under the name SBO Pictures
Inc., it does business under the name WICKED PICTURES so that according to the
Complainant the brand name WICKED PICTURES has become associated with SBO Pictures
Inc. The Complainant is also commonly referred to as WICKED in the industry.
The Complainant continues to expand its business and since as early as March 1, 1996,
has offered on-line services featuring the sale of adult entertainment and novelty
items, photographs and movies. In addition to these items the Complainant currently
offers e-clothing items and newsletters. The Complainant submits that it is
recognised as one of the top five adult entertainment movie studios in the world.
At Appendix A to the Complainant are exhibited evidence of use of WICKED and
WICKED PICTURES in respect of what appears to be the cover of a DVD or video
entitled "Jenna Jameson’s Anthology Volume 1," Wicked Pictures. The
text also describes it as "the first compilation that Wicked has ever released"
and it is no coincidence that it features Jenna Jameson, arguably the biggest
female name in "adult" entertainment.
At Exhibit B to the Complaint, is a list of movie titles in which the Complainant
uses the mark WICKED.
The Complainant is also the owner of a large number of trademark and service
mark registrations and applications for trademark registrations worldwide in
respect of the mark WICKED alone or in combination with other words, designs
or logos. At Exhibit C, are copies of registrations and applications for registrations
in the US Patent and Trademark office together with a summary of these. Thus,
for example, the Complainant has a registration dated August 22, 2000,
in respect of the mark WICKED for "audio, visual and motion picture goods"
(number 75620784). It also has a registration for the mark WICKED registered
on July 31, 2001, for "personal vibrators and sexual aids etc"
(registration number 2473950). In total, it is currently the owner of 15 US
trademark and service mark registrations.
Additionally, at Exhibit D to the Complaint, the Complainant sets out a schedule
of trademark and service mark applications and registrations for the term WICKED
either alone and/or a combination with another word, design or logo in Hong
Kong, SAR of China, Argentina, the Czech Republic, the European Union, Mexico,
Australia, Brazil, Canada, Russian Federation and Japan. The Complainant markets
its good and services throughout the world and apparently always uses its trade
name and trademark WICKED PICTURES in such promotion.
The Complainant also owns a large number of domain names incorporating the
word WICKED such as <wickedpictures.com> and <wickedweb.com>. The
Whois information for these two domain names are exhibited as Exhibit E to the
Complaint.
The Complainant asserts that it has expended millions of dollars in advertising,
customer services and research in an effort to establish itself as a leader
in the adult entertainment industry. It apparently spends thousands of dollars
annually advertising the goods and services in national print media and at trade
shows and exhibitions. It asserts that as a result of its advertising expenditure
and promotional activities the marks using the word WICKED have become one of
the most recognised brands in the adult entertainment industry worldwide. As
evidence of the recognition that the Complainant has received it has won a number
of awards for its movies, details of which are set out at Exhibit F to the Complaint.
The Complainant also draws attention to the fact that adult entertainment companies
operate in a manner similar to that of the old Hollywood movie studios in that
they often hire movie stars on a contract basis. These actors appear exclusively
in the films produced by the particular movie house. In the case of the Complainant,
this means that its female actors are known as "Wicked Girls." The
most famous of these Wicked Girls is apparently Jenna Jameson. She became a
"Wicked Girl" in 1995 and remained so for approximately six years
until 2000. Wicked Pictures has produced 25 movies featuring Jenna Jameson,
most of which had WICKED in the title. Evidence is set out at Exhibit G and
also at Exhibit H to the Complaint which refers to "Jenna Jameson’s Wicked
Anthology 1: 1995." There is also details of "Wicked Weapon"
in which she apparently appeared in 1997 and "The Wicked One" in 1995.
The Complainant adduces evidence that since 1995 it has attended the Cannes
Film Festival. At Exhibit K to the Complaint is a press release detailing its
attendance at the Cannes Film Festival for 2001 by reference to WICKED PICTURES
and the suggestion that WICKED PICTURES dominates the Cannes Film Festival.
In summary, the Complainant submits that by virtue of extensive use, advertising,
promotion and sale of its goods and services throughout the United States and
the World it’s WICKED marks have become well known and famous in the United
States and abroad, in the adult entertainment industry as an indicia of origin
for the Complainant’s goods and services.
In the absence of any submissions by the Respondent and any evidence submitted
on behalf of the Respondent, the Panel accepts the evidence set out above as
to the Complainant’s trademark rights and accepts its submission to the effect
that the WICKED marks have become well known and famous in the adult entertainment
industry as an indicia of origin for the Complainant’s goods and services throughout
the world.
According to the Complainant, the current dispute arose as a result of evidence
of confusion arising between the Respondent’s use of the <wickedmovies.com>
domain name and the trading name of the Complainant. In particular, the Complainant
relies upon the evidence set out at Exhibits Q and R to the Complaint. At Exhibit
Q, a Mr. Orenstein of Apic Worldwide forwarded an email to the Complainant,
implying by the use of questionmarks, his confusion in respect of the domain
name <wickedmovies.com>. The Complainant noted that Apic Worldwide was
a copyright infringement agent representing many adult entertainment producers
and copyright owners. The content of the email which he forwarded was headed
<wickedmovies.com> i.e. the domain name in dispute and refers to "Wicked
Movies – Free daily updated movies." The content is generally pornographic
in character. By way of example, it refers to a "spunk mouth free amateur
movie preview" which "may go down as an amateur porn classic."
In February 2002, the Complainant apparently received an email from a
consumer who emailed the Complainant’s employee to ask if <wickedmovies.com>
belonged to the Complainant. The consumer, called Lara, wrote in the email:
"Dear Wicked Pictures
Is this your site?
http://www.wickedmovies.com
Regards
Lara."
She forwarded part of a website entitled "www.wickedmovies.com" which
was described as containing "sexually explicit site descriptions and content
that some may find offensive."
On November 1, 2003, a representative from <submitstar.com>
apparently contacted Wicked Pictures regarding "www.wickedmovies.com."
This is referred to at Exhibit S to the Complaint and would appear to show confusion
by the representative from the <submitstar.com> between <wickedmovies.com>
and WICKED PICTURES.
The Complainant had previously contacted the Respondent as well as the prior
registrant to advise that the Complainant believed the use of the domain name
infringed the Complainant’s rights. The first instance of this is set out in
Exhibit T to the Complaint which is a copy of an email dated October 13, 1999,
from a legal assistant of the Complainant to the owner of the domain name <wickedmovies.com>
at that time. The Complainant requested that he assign the domain name to the
Complainant and that the Complainant will reimburse him for his registration
expenses. There was no response to this email and the domain name was later
transferred to the Respondent.
On June 27, 2002, the Complainant, through its attorney, contacted
the Respondent in an email which is exhibited at Exhibit U to the Complaint.
In it, the Complainant stated that;
"As a result of my client’s long prior use of promotional adult entertainment
products and services under the Wicked® designation, SBO Pictures Wicked®
has become synonymous with goods and services emanating from and has become
an extremely valuable asset of SBO Pictures."
The Complainant suggests an amicable resolution including a transfer of the
domain name to the Complainant. There was no response to this email. A chaser
was sent on July 16, 2002, (Exhibit V to the Complaint) but again
there was apparently no response.
On October 9, 2002, a further email was sent by the Complainant referring
to the Complainant’s rights, requesting immediate agreement to assign the domain
name and for the Respondent to cease and desist the use of the domain name <wickedmovies.com>.
The Complainant reserved the right to file a UDRP proceeding. Again, no response
was received.
A further email was sent to the main server hosting "www.wickedmovies.com"
who apparently claimed that the email was forwarded to the Respondent. The Respondent
did in fact reply by email on September 11, 2003, (Exhibit Y) in which
the Respondent stated:
"if u want my domain name you guys can make an offer on it, i mean come
on its been 3 years your not getting it, I will die before you get it man!"
The response was signed by "mike."
5. Parties’ Contentions
A. Complainant
The Complainant submits:
(i) that the Respondent’s domain name, <wickedmovies.com>, is confusingly
similar to the Complainant’s marks WICKED.
(ii) that the Respondent has no rights or legitimate interests in the domain
name <wickedmovies.com> as a result of the Complainant’s continuous and
exclusive use of WICKED as a trademark in the United States and elsewhere.
(iii) the Respondent is merely attempting to trade on the Complainant’s notoriety
in the adult entertainment industry.
(iv) the Respondent registered the domain name, <wickedmovies.com>, in
bad faith:
(a) at the time of the Respondent’s registration, it had actual notice of the
Complainant’s ownership of the WICKED marks. The Complainant is well known in
the adult entertainment industry and the Respondent must have had notice of
the Complainant’s use of the marks;
(b) the Respondent holds other domain names as set out in Exhibit N to the
Complaint. There is no reason why the Respondent chose the confusingly similar
domain name, <wickedmovies.com>, except to trade on the success of the
Complainant;
(c) the Respondent is in competition with the Complainant and advertises itself
as a low cost alternative to other adult entertainment so that it is using the
<wickedmovies.com> domain name for commercial gain;
(d) the Respondent has selected the domain name, <wickedmovies.com>,
in a "blatant attempt to trade off the Complainant’s success." The
Complainant contends that the Respondent’s adult entertainment movies are of
a lesser quality than those of the Complainant and that any confusion results
in tarnishing the Complainant’s hard earned reputation;
(e) there has been evidence of actual confusion as referred to above.
B. Respondent
The Respondent did not reply to the Complainant’s contentions.
6. Discussion and findings
In order to succeed in its Complaint, the Complainant has the burden of proof
in showing that each element within the Policy is present:
(i) the domain name is identical or confusingly similar to a trademark or service
mark in which the Complainant has rights; and
(ii) the Respondent has no rights or legitimate interests in respect of the
domain name; and
(iii) the domain name is registered and is being used by the Respondent in
bad faith.
The Panel proceeds to deal with each of these in turn.
A. Identical or Confusingly Similar
The Panel has already accepted the Complainant’s evidence that the Complainant
has trademark rights in the mark WICKED and also has rights in the mark WICKED
PICTURES. The Complainant contends that the domain name <wickedmovies.com>
is confusingly similar to WICKED and WICKED PICTURES. The Respondent has merely
added a descriptive term i.e. the word "movies" to the well known
mark WICKED. The Panel accepts that this is so and particularly when the word
chosen is synonymous in the English language to the word "pictures."
The Panel finds for the Complainant in respect of this element.
B. Rights or Legitimate Interests
The Respondent has, of course, adduced no evidence of right or legitimate interest
in the domain name <wickedmovies.com>. The Complainant points out that
the Respondent is not known by the name "Wicked Movies" which is,
of course, correct. It asserts that the Respondent is merely attempting to trade
on the Complainant’s notoriety of the adult entertainment industry and is not
offering bona fide services. In the absence of such evidence of legitimate interest
on the part of the Respondent and the fact that the Complainant is making use
of the domain name in respect of similar services i.e. generally within the
adult entertainment sphere to those of the Complainant the Panel finds for the
Complainant in respect of this element.
C. Registered and Used in Bad Faith
The Panel has received Complainant’s submissions. It accepts that on the evidence
the Complainant is well known in the adult entertainment industry and has been
since at least 1993. It therefore seems to the Panel highly unlikely that the
Respondent in using the domain name <wickedmovies.com> would have been
unaware of the activities of the Complainant. The Complainant was using WICKED
widely in the adult entertainment industry and as the evidence shows, was known
both as WICKED and as WICKED PICTURES. The Respondent must also be deemed to
have had notice of the Complainant’s registered rights.
The Complainant relies on the submission that there is no reason why the Respondent
chose the domain name <wickedmovies.com> except to trade on the Complainant’s
success. The Respondent has pointed out posted advertisements on its website
for related goods. At Exhibit O to the Complaint are printouts from <mastersofcash.com>
and <penismedical.com>. The Panel accepts that this is evidence adduced
by the Complainant that the domain name is being used for commercial gain.
The Respondent not only uses the domain name <wickedmovies.com> in its
activities, but it also uses the domain name as a mark within its site as is
shown by Exhibit P and Exhibit O to the Complaint. The Complainant submits that
the domain name <wickedmovies.com> was chosen in a vain attempt to trade
off the Complainant’s success. The Panel accepts this submission given the evidence
of confusion. It is undoubtedly true that consumers have been and no doubt will
continue to be confused by the use of the domain name as trading on the Complainant’s
marks WICKED and WICKED PICTURES.
The Panel takes into account particularly the ’Complainant’s submission that
the Respondent’s adult entertainment movies are of lesser quality than those
of the Complainant. The Complainant does not wish to be associated with the
lesser quality works and points out that any confusion that arises "tarnishes"
the Complainant’s hard earned reputation. The Panel accepts this submission
and takes into account particularly the extract from the Respondents website
exhibited at Exhibit Q to the Complaint. In the Panel’s view this extract is
clearly pornographic and indeed is apparently accepted as such by the Respondent,
as is shown by the reference to the amateur movie as "an amateur porn classic"
and the heading at the top of the print out which states "free xxx movies
daily updated porn movies." It therefore seems to the Panel that there
is a considerable risk of damage to the Complainant and its products by the
Respondent using the domain name for a web-site displaying material that could
be inferior to Complainant’s products.
The Panel also takes into account in considering bad faith the response of
the Respondent of September 3, 2002, which is referred to above. This
appears to be a demand for payment over and above the actual costs of transfer
which the Complainant in its emails to the Respondent was prepared to offer.
It follows, having taken into account the evidence in support of the allegation
of registration and use of the domain name in bad faith by the Respondent, that
the Panel finds for the Complainant in respect of this element.
7. Decision
For all the foregoing reasons and in accordance with paragraph 4(i) of the
Policy and paragraph 15 of the Rules, the Panel orders that the domain
name, <wickedmovies.com>, be transferred to the Complainant as is requested
in the Complaint.
Clive Duncan Thorne
Sole Panelist
Dated: March 30, 2004