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WIPO Arbitration and Mediation Center

ADMINISTRATIVE PANEL DECISION

The Betty Ford Center at Eisenhower v. Domain Source, Inc.

Case No. D2007-0901

 

1. The Parties

The Complainant is The Betty Ford Center at Eisenhower, Rancho Mirage, California, United States of America, represented by R. Stephen Doan, United States of America.

The Respondent is Domain Source, Inc., Redding, California, United States of America.

2. The Domain Name and Registrar

The disputed domain name <bettyford.com> is registered with eNom.

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on June 19, 2007. On June 20, 2007, the Center transmitted by email to eNom a request for registrar verification in connection with the domain name at issue. On June 21, 2007, eNom transmitted by email to the Center its verification response indicating that Domain Source, Inc. was listed as the registrant and providing the contact details. In response to a notification by the Center that the Complaint was administratively deficient, the Complainant filed an amendment to the Complaint on July 10, 2007, naming Domain Source, Inc. as the Respondent. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on July 11, 2007. In accordance with the Rules, paragraph 5(a), the due date for Response was July 31, 2007. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on August 1, 2007.

The Center appointed William R. Towns as the sole panelist in this matter on August 9, 2007. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

 

4. Factual Background

The Complainant operates a drug and alcohol rehabilitation center co-founded in 1982 by the former U.S. First Lady Betty Ford. The Complainant’s treatment center has been used by a number of celebrities, and is sometimes referred to as being the “rehab of the stars”. The Complainant is the owner of a federal trademark registration for BETTY FORD CENTER, issued by the United States Patent and Trademark Office on September 28, 2004, and which the Complainant has used in commerce in relation to its counseling and rehabilitative services since as early as October 1982.

The Respondent registered the disputed domain name <bettyford.com> on September 14, 2003. The Complainant has submitted evidence reflecting the Respondent’s use of the domain name in relation to what appears to be a parked, pay-per-click website featuring direct links to websites of drug and alcohol rehabilitation centers that compete with the Complainant. The Respondent’s website also features so-called “sponsored links”, including “betty ford center”, “betty ford treatment center”, “betty ford clinic”, and “betty ford institute”, but these “sponsored links” merely direct Internet visitors to websites of competing rehabilitation centers.

 

5. Parties’ Contentions

A. Complainant

The Complainant contends that the disputed domain name is confusingly similar to its registered BETTY FORD CENTER mark. The Complainant asserts that its treatment center is known around the world, and that BETTY FORD CENTER is a distinctive and famous mark. The Complainant further contends that the Respondent lacks rights or legitimate interests in the disputed domain name, which, according to the Complainant, the Respondent registered in order to capitalize on the fame of the Complainant’s mark to generate income from hits to sponsored links on the Respondents pay-per-click website. Accordingly, the Complainant maintains that the Respondent registered and is using the disputed domain name in bad faith.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

 

6. Discussion and Findings

A. Scope of the Policy

The Policy is addressed to resolving disputes concerning allegations of abusive domain name registration and use. Milwaukee Electric Tool Corporation v. Bay Verte Machinery, Inc. d/b/a The Power Tool Store, WIPO Case No. D2002-0774. Accordingly, the jurisdiction of this Panel is limited to providing a remedy in cases of “the abusive registration of domain names”, also known as “cybersquatting”. Weber-Stephen Products Co. v. Armitage Hardware, WIPO Case No. D2000-0187. See Report of the WIPO Internet Domain Name Process, paragraphs 169 and 170. Paragraph 15(a) of the Rules provides that the Panel shall decide a complaint on the basis of statements and documents submitted and in accordance with the Policy, the Rules and any other rules or principles of law that the Panel deems applicable.

Paragraph 4(a) of the Policy requires that the Complainant prove each of the following three elements to obtain a decision that a domain name should be either cancelled or transferred:

(i) The domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and

(ii) The Respondent has no rights or legitimate interests with respect to the domain name; and

(iii) The domain name has been registered and is being used in bad faith.

Cancellation or transfer of the domain name is the sole remedy provided to the Complainant under the Policy, as set forth in paragraph 4(i).

Paragraph 4(b) of the Policy sets forth four situations under which the registration and use of a domain name is deemed to be in bad faith, but does not limit a finding of bad faith to only these situations.

Paragraph 4(c) of the Policy in turn identifies three means through which a respondent may establish rights or legitimate interests in the domain name. Although the complainant bears the ultimate burden of establishing all three elements of paragraph 4(a) of the Policy, panels have recognized that this could result in the often impossible task of proving a negative, requiring information that is primarily if not exclusively within the knowledge of the respondent. Thus the consensus view is that paragraph 4(c) shifts the burden to the respondent to come forward with evidence of a right or legitimate interest in the domain name, once the complainant has made a prima facie showing. See, e.g., Document Technologies, Inc. v. International Electronic Communications Inc., WIPO Case No. D2000-0270.

B. Identical or Confusingly Similar

The Panel finds that the disputed domain name <bettyford.com> is confusingly similar to the Complainant’s mark BETTY FORD CENTER, which the Complainant unquestionably has established rights in through registration and use. At a minimum, the Complainant’s mark is entitled to a presumption of validity by virtue of its registration with the United States Patent and Trademark Office. See EAuto, L.L.C. v. Triple S. Auto Parts d/b/a Kung Fu Yea Enterprises, Inc., WIPO Case No. D2000-0047.

In the Internet context of paragraph 4(a)(i) of the Policy, the question of identity or confusing similarity is evaluated based solely on a comparison of the complainant’s mark and the domain name at issue. Magnum Piering, Inc. v. The Mudjackers and Garwood S. Wilson, WIPO Case No. D2000-1525. Based on such a comparison, the Panel concludes that the disputed domain name is confusingly similar to the Complainant’s mark. Accordingly, the Panel finds that the Complainant has satisfied the requirements of paragraph 4(a)(i) of the Policy.

C. Rights or Legitimate Interests

As noted above, once the Complainant makes a prima facie showing under paragraph 4(a)(ii) of the Policy, paragraph 4(c) shifts the burden to the Respondent to come forward with evidence of rights or legitimate interests in the disputed domain. It is uncontroverted that the Respondent is not affiliated with the Complainant and has not been authorized to use the Complainant’s mark, or to register domain names corresponding to that mark. Further, there is no indication that the Respondent has been commonly known by the disputed domain name. Instead, the record reflects the Respondent’s registration of a domain name confusingly similar to the Complainant’s mark, and its use to redirect the public to a pay-per-click portal website from which Respondent generates income.

The Panel is persuaded from the record of this case that a prima facie showing under paragraph 4(a)(ii) has been made. The circumstances as set forth and documented in the Complaint and its Annexes are sufficiently evocative of cybersquatting to require the Respondent to come forward with evidence under paragraph 4(c) of the Policy demonstrating rights to or legitimate interests in the disputed domain name.

Pursuant to paragraph 4(c) of the Policy, the Respondent may establish rights to or legitimate interests in the disputed domain name by demonstrating any of the following:

(i) before any notice to it of the dispute, the respondent’s use of, or demonstrable preparations to use, the domain name or a name corresponding to the domain name in connection with a bona fide offering of goods or services; or

(ii) the respondent has been commonly known by the domain name, even if it has acquired no trademark or service mark rights; or

(iii) the respondent is making a legitimate noncommercial or fair use of the domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue.

The Respondent has not submitted a formal response to the Complaint, and in the absence of any such submission this Panel may accept all reasonable inferences and allegations included in the Complaint as true. See Talk City, Inc. v. Michael Robertson, WIPO Case No. D2000-0009.¹ In any event, the Panel has carefully reviewed the record in this case, and finds nothing therein that would bring the Respondent’s registration and use of the disputed domain name within any of the safe harbors of paragraph 4(c) of the Policy. Nothing in the record indicates that the Respondent has been commonly known by the disputed domain name, or that the Respondent has made any noncommercial or fair use of the domain name. The Respondent’s intentional use of a domain name corresponding to a third party’s mark to attract Internet traffic to its pay-per-click website for personal gain does not constitute the use of the domain name in connection with a bona fide offering of goods or services under paragraph 4(c)(i) of the Policy.

Accordingly, the Panel finds that the Complainant has satisfied the requirements of paragraph 4(a)(ii) of the Policy.

D. Registered and Used in Bad Faith

Paragraph 4(b) of the Policy states that any of the following circumstances, in particular but without limitation, shall be considered evidence of the registration and use of a domain name in bad faith:

(i) circumstances indicating that the respondent registered or acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant (the owner of the trademark or service mark) or to a competitor of that complainant, for valuable consideration in excess of documented out-of-pocket costs directly related to the domain name;

(ii) circumstances indicating that the respondent registered the domain name in order to prevent the owner of the trademark or service mark from reflecting the mark in a corresponding domain name, provided that the respondent has engaged in a pattern of such conduct;

(iii) circumstances indicating that the respondent registered the domain name primarily for the purpose of disrupting the business of a competitor; or

(iv) circumstances indicating that the respondent intentionally is using the domain name in an attempt to attract, for commercial gain, Internet users to its website or other on-line location, by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of the respondent’s website or location or of a product or service on its website or location.

The examples of bad faith registration and use set forth in paragraph 4(b) are not meant to be exhaustive of all circumstances from which such bad faith may be found. See Telstra Corporation Limited v. Nuclear Marshmallows,  WIPO Case No. D2000-0003.   The overriding objective of the Policy is to curb the abusive registration of domain names in circumstances where the registrant is seeking to profit from and exploit the trademark of another. Match.com, LP v. Bill Zag and NWLAWS.ORG, WIPO Case No. D2004-0230.

The Panel concludes from the circumstances in this case that the Respondent was well aware of the Complainant and its BETTY FORD CENTER mark when the Respondent registered the disputed domain name. The Panel further finds from the circumstances of this case that the Respondent’s aim in registering the disputed domain name was to profit from and exploit the Complainant’s mark, by diverting Internet users looking for products or services associated with the Complainant and its mark to the Respondent’s pay-per-click website, in order to generate revenue for the Respondent. This constitutes bad faith registration and use of the disputed domain name under paragraph 4(a)(iii) of the Policy. See The Saul Zaentz Company v. Siarhei Chyzhevich, WIPO Case No. D2006-0370.

Accordingly, for the foregoing reasons, the Panel finds that the Complainant has satisfied the requirements of paragraph 4(a)(iii) of the Policy.

7. Decision

For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the domain name <bettyford.com> be transferred to the Complainant.

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William R. Towns
Sole Panelist

Dated: August 23, 2007

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¹ Some panels have held that a respondent’s lack of response can be construed as an admission that the respondent has no rights or legitimate interests in a disputed domain name. See Do the Hustle, LLC v. Tropic Web, WIPO Case No. D2000-0624. Other panel decisions note that adverse inferences may be drawn from a respondent’s failure to reply. See Charles Jourdan Holding AG v. AAIM, WIPO Case No. D2000-0403.